The Entrepreneur's Book: The Crucial ‘why’ Questions That Determine Success

AN EXCITING AND UNIQUE PERSPECTIVE ON ENTREPRENEURSHIP THAT WILL LEAD TO MEANINGFUL SUCCESS

It is a given that if you want success as an entrepreneur you need passion, creativity, spontaneity and bags of energy.

Sure, you need to know how to run a business, but it is identifying and answering for yourself the crucial why questions that will lead to successful entrepreneurship.

The Entrepreneur’s Book explains what these ‘why’ questions are and why they are so important.

The Entrepreneur’s Book is a fresh take on the question, ‘What makes a successful entrepreneur?’ Neil writes with honesty, humour and humanity about how his recovery from a life-threatening illness led him to a host of entrepreneurs and businesspeople and their experiences of successes (and sometimes failure!). SIR TOM SHEBBEARE, Chairman, Virgin Start Up

The Entrepreneur’s Book is a refreshing, stimulating, thought-provoking and enjoyable guide to the changing face of entrepreneurship in the 21st century. PROFESSOR RICHARD T HARRISON, Chair of Entrepreneurship and Innovation and Director of the Compassionate Leadership Initiative, University of Edinburgh Business School

ABOUT THE AUTHOR :

NEIL FRANCIS has many years of experience as a CEO, chairman and director. He is currently the chairman of a digital agency, director of two internet companies, and director of a social enterprise and consultancy practice. He has worked with some of the biggest brands in the world and numerous SMEs. He has founded businesses, grown them, secured external investments and, for some, sold them.